About the Programs
The distance-learning postgraduate programs in Informatics at the University of the Aegean cover a wide range of modern technology fields, including artificial intelligence, systems security, information systems, e-government, and digital innovation and entrepreneurship.
They are designed for graduates and professionals who aim to develop practical, applied skills and strengthen their position in the job market.
The Challenge
Despite the high academic level and breadth of the programs, their digital presence did not reflect their true value.
The website did not present information in a clear and structured way, while the overall user experience did not effectively guide visitors toward applying.
At the same time, digital marketing efforts were not fully leveraging targeting capabilities or demand generation opportunities, within a highly competitive environment.
To achieve meaningful improvement, a complete rethinking of both the user experience and the digital marketing strategy was required.
Our Strategy
Website Redesign Focused on User Experience and Performance
We began with a complete redesign of the website, aiming not only to improve its visual identity, but primarily its usability, functionality, and overall performance.
- Designed a flexible page structure for each program, adaptable to different content needs, with easy management and scalability.
- Created a clear structure to simplify navigation.
- Developed content that effectively answers key user questions.
- Designed a logical content flow that guides users toward application.
- Implemented a mobile-first approach for seamless experience across all devices.
- Improved information presentation for better clarity and understanding.
- Designed a modern interface that enhances credibility and program positioning.
- Strategically placed call-to-actions at critical touchpoints.
- Simplified the user journey toward application.
As a result, the website evolved into a powerful tool for informing and converting prospective students.
Digital Marketing Strategy Focused on Results
In parallel, we designed and implemented a targeted digital marketing strategy for each postgraduate program, with tailored messaging and audience targeting based on subject and audience profile.
Google Ads
We focused on high-intent campaigns, targeting users actively searching for postgraduate studies:
- Search campaigns with in-depth keyword research and selection.
- Coverage of queries directly related to each individual program.
- Performance Max campaigns to enhance overall performance and expand reach across the Google ecosystem.
META Ads
META platforms were leveraged to build awareness and generate interest:
- Awareness campaigns to increase visibility.
- Traffic campaigns to drive qualified website visits.
- Creatives tailored to the audience of each program.
Campaigns directed users to dedicated landing pages, ensuring consistency between messaging, user experience, and the final objective: application submission.
Results
Through the strategy we designed and implemented, we achieved:
- +34.61% increase in applications within one year.
- +44% increase in organic traffic.
- Significant improvement in overall digital presence and program visibility.
What the client said about us:
Yannis Charalabidis, Professor at the University of the AegeanThey bring strong expertise, a collaborative mindset, and deep knowledge of digital marketing. Our collaboration has been excellent, and I highly recommend them.
