How we designed DEYAT’s water conservation awareness campaign
Water conservation and responsible water management are among the most pressing environmental challenges of our time.
Raising public awareness requires more than a simple informational message. It demands a modern communication strategy capable of engaging audiences, creating an emotional connection and delivering a clear, meaningful message.
With this objective in mind, DEYAT (Municipal Water Supply and Sewerage Company of Tripoli) entrusted Simple Web Solutions with the strategy, creative direction and implementation of a comprehensive public awareness campaign focused on water conservation and the responsible use of water resources.
Strategy
Before any creative assets entered production, the project’s overall communication strategy was carefully defined.
The creative approach was built around storytelling and the power of visual communication, using two distinct narratives to highlight the importance of water conservation and the responsible use of water resources.
The production covered every stage of a modern audiovisual project—from concept development and scriptwriting to filming, editing, color grading and sound design—ensuring that every creative decision supported the campaign’s core message.
Water conservation & responsible water use
The first video was designed to highlight the value of water through a cinematic narrative, where visuals, pacing and music work together to create an emotional connection with the audience.
The production included concept development, scriptwriting, creative direction, filming and post-production, with particular emphasis on editing, color grading and sound design to ensure every scene reinforced the campaign’s core message.
Water conservation starts with everyday choices
The second video follows a different storytelling approach.
Rather than delivering its message immediately, it gradually unfolds through an everyday scenario, encouraging viewers to reflect on the impact of their daily actions.
The combination of visuals, music and carefully paced editing builds emotional tension, leading naturally to the campaign’s key message.
A fully integrated digital campaign
The campaign was designed as a unified communication ecosystem, ensuring a consistent message across every digital touchpoint.
As part of the project, we delivered:
- Creative Direction & Storytelling
- Cinematic production of two awareness videos
- Design and development of a dedicated landing page
- Content creation
- Social media content for Facebook, Instagram and YouTube
- Planning and management of Meta Ads and YouTube Ads campaigns
- Press release creation
- Design of digital banners and supporting campaign assets
Results
The success of a communication campaign is measured not only by its reach, but also by the level of audience engagement it generates.
Within the first weeks of launch, the campaign achieved a 58.44% View Through Rate (VTR) on YouTube, with more than one in two viewers continuing to watch the video. This demonstrates the effectiveness of both the creative approach and the campaign’s messaging.
Creating work that makes an impact
Every project is unique, requiring its own strategy, creative direction and the right digital tools.
Our collaboration with DEYAT demonstrates how an integrated approach—from strategy and storytelling to content production and digital promotion—can transform an important public message into a meaningful communication experience.
This is how we approach every project we undertake.